Digital – QMP Global https://www.qmpglobal.com/blog Blog Mon, 24 Apr 2017 07:41:18 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.23 With OTT services on the rise, where does BRANDING fit in the Digital Economy ? https://www.qmpglobal.com/blog/with-ott-services-on-the-rise-where-does-branding-fit-in-the-digital-economy/ Mon, 30 May 2016 06:01:06 +0000 http://www.qmpglobal.com/blog/?p=44 With OTT services on the rise, where does BRANDING fit in the Digital Economy ?

It wasn’t long ago when Telecom operators couldn’t see the disruption that hit their industry and the established MSO’s and network operators fell prey to the biggest disruption in their industry. Welcome to the new wave of Over The Top ( OTT) services which are dominated by “BRANDS” like Skype and Netflix.

So my question is : in the digital economy today everyone is empowered to start their own service without the hassles of established practices.

How important is Branding for such players? How do the likes of next Skype or Netflix come up with their branding guidelines? Do they need a brand in the clutter of amateur brands in the OTT Space?

We at QMP believe no matter which space you operate in , whether traditional or OTT a great brand should help communicate the right story to the stakeholder. What makes a great brand ? The right mix of aesthetics, style, design and pattern that aligns itself with the story the brand wants to communicate could result in amazing digital returns.

Watch this space for more on Branding in the OTT world.

]]> A New Home. A New Drive. https://www.qmpglobal.com/blog/a-new-home-a-new-drive/ https://www.qmpglobal.com/blog/a-new-home-a-new-drive/#respond Tue, 17 May 2016 06:53:52 +0000 http://www.qmpglobal.com/blog/?p=17 A New Home. A New Drive. www.qmpglobal.com
Everything begins with a word called love

Hello! I’d love to welcome the world to our all-new, redesigned, dynamic, social new home of QMP We’re really proud to bring this new experience to the world. On our new website, you’ll be able to view the new, social and dynamic experience. Our brilliant team has worked very hard to put up this awesome site. It’s taken us few weeks to develop all new content, graphics, and reformat the site, but it’s been worth every minute!

The QMP Site is very mobile friendly, and can be viewed in all its glory from your tablet or mobile phone. Our mobile site still holds the beautiful, rich layout of the desktop version, so that you can take advantage of everything our website has to offer.

Check back and visit our blog often to keep up with the latest trends in the branding and digital world… and also what we‘re up to! We’ll be posting a lot about our own work experiences here, tips and tricks on how to make the most of your brand and online presence.

I can’t wait to hear what you have to think about our new site, so do leave a comment.

Cheers
Poonam

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