Branding has been undergoing a change over the past few years, and is starting to really accelerate toward a more personal, connective state. A brand characterizes all about a business: what it is, what it creates, its values and its people. The trend has begun; brands will do away with the superior, impersonal and unapproachable way of connecting with its consumers. The brands are attempting to connect more deeply & sincerely with its customers and similarly today”s consumers want to interact with the brands, demand superior products & services, and become a part of the conversation. The experience and engagement is becoming more authentic.

QMP predicts that brands will create marketing collaterals that will move toward using more human characteristics to connect emotionally with users & consumers. More companies need to know, believe and implement it.

For more info write to us at info@qmpglobal.com

Cheers
Poonam

They call it the biggest Social Media gathering. QMP Global  has attended this year’s Social Media Week ( SMW) in Bangalore. So, how does a  firm leverage its presence in Social Media to drive the bottom line indicators  ? Is social media just an alternative or another vertical in marketing for  brands ? Well, we at QMP Global think it is more than just a marketing & advertising tool.

Social media can help brands gauge the response of consumers  as more and more consumers are taking to Social media platforms to connect .  This could be positive feedback or even negative at times. Unlike 2 decades ago  when Brand’s had to engage focus groups to gain consumer insights, Social Media  today is making it easier for brands to build traction and connect with their  consumers 24/7.

Whether your brand is selling a product, service or just  promotion, social media platforms are revolutionizing the way brands are now  looking at taking their message across. What is path breaking is how  brand’s can measure their activity in comparison to their competition on social  media . This not only helps the brand stay focused but also target their  campaigns in a much better fashion.

But as much as it seems like “DO IT YOURSELF” , we would  like to stress the importance of engaging specialists to manage BRAND presence  in Social Media across platforms like Facebook, Twitter, Instagram and the  likes. There is something about knowing which gender in which age group likes  your content and what kind of preferences they have. A post about a gaming  platform which is primarily liked my males in the age group of 18-25 may not be  as appealing to a target group of females in the age group of 35-50. Are you  sending the same message in social media across all the platforms ? Are you  sure the same viewers who like to see a message on Linkedin would appreciate  the message on Facebook also ?

Make sure you have a dedicated specialist team to handle our  social media management . If FACEBOOK is a country, you would definitely want  to hold a passport of it.

Write to us at bd@qmpglobal.com to know more about how to build a strategy in the dynamic world of social  media.

It wasn’t long ago when Telecom operators couldn’t see the disruption that hit their industry and the established MSO’s and network operators fell prey to the biggest disruption in their industry. Welcome to the new wave of Over The Top ( OTT) services which are dominated by “BRANDS” like Skype and Netflix.

So my question is : in the digital economy today everyone is empowered to start their own service without the hassles of established practices.

How important is Branding for such players? How do the likes of next Skype or Netflix come up with their branding guidelines? Do they need a brand in the clutter of amateur brands in the OTT Space?

We at QMP believe no matter which space you operate in , whether traditional or OTT a great brand should help communicate the right story to the stakeholder. What makes a great brand ? The right mix of aesthetics, style, design and pattern that aligns itself with the story the brand wants to communicate could result in amazing digital returns.

Watch this space for more on Branding in the OTT world.

]]> https://www.qmpglobal.com/blog/a-new-home-a-new-drive/ https://www.qmpglobal.com/blog/a-new-home-a-new-drive/#respond Tue, 17 May 2016 06:53:52 +0000 http://www.qmpglobal.com/blog/?p=17 A New Home. A New Drive. www.qmpglobal.com
Everything begins with a word called love

Hello! I’d love to welcome the world to our all-new, redesigned, dynamic, social new home of QMP We’re really proud to bring this new experience to the world. On our new website, you’ll be able to view the new, social and dynamic experience. Our brilliant team has worked very hard to put up this awesome site. It’s taken us few weeks to develop all new content, graphics, and reformat the site, but it’s been worth every minute!

The QMP Site is very mobile friendly, and can be viewed in all its glory from your tablet or mobile phone. Our mobile site still holds the beautiful, rich layout of the desktop version, so that you can take advantage of everything our website has to offer.

Check back and visit our blog often to keep up with the latest trends in the branding and digital world… and also what we‘re up to! We’ll be posting a lot about our own work experiences here, tips and tricks on how to make the most of your brand and online presence.

I can’t wait to hear what you have to think about our new site, so do leave a comment.

Cheers
Poonam