Silk Weave, a Dubai based premium home furnishings store, approached Quest Media Productions for an overall restructuring and re-branding process, they sought to better build the brands value and attract a new wave of customers and clientele.

Careful research process and case studies, including surveys and sound market research, helped build QMP's strategy for the brand. Large scale graphics, photography, a chic logo and better representation of the brand with the help of better colour coding helped reposition the brand and changed the identity of SilkWeave. The same style was also implemented on the stores collaterals and website.